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#1 Posted : Friday, July 24, 2020 6:19:54 AM(UTC)

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Local search engine optimisation (SEO) is key to the performance of any business. Utilising local SEO makes it much easier to target a local audience for your website, store front or service area.

Whilst there might be a need to attract customers and clients from locations outside of the direct audience, establishing a strong local SEO presence will likely be a crucial part of Digital Marketing Company Liverpool strategy.

In this blog post, I will take a look at seven ways to boost your local rankings, and directing traffic to a site within a local target audience.

1. Local Keyword Research
Conducting keyword research will help you target the most relevant keywords used by those you’re trying to reach. Take solicitors for example, they could be lawyers, solicitors, law firms, or even solicitor firms.

It doesn’t matter if lawyers and solicitors are even the same thing, it only matters what your target audience refers to them as. If customers in a specific area search for ‘lawyers’, then referring to them as solicitors on your website is not going to help you appear organically for those terms.

Location targeting should also be included in keyword research, as this will help you identify specific areas to be optimised for. It’s short-sighted to try and target a whole county if your target audience looks for a service within a specific town.
Read Also: Learn the value of organic search by top 3 proven SEO strategies

Additionally, it could make sense to look for location specific searches whilst using different targeting settings, e.g. does your business need to know search volumes for “Romford estate agents” for users in the UK, or just users in London?

2. Local Landing Page
Optimising a landing page for local SEO means creating a page that targets a specific location through the use of:

Embedded Google Maps
Optimised meta data
Heading tags
User generated content
Social media links
Calls to action
But what is a local landing page? Let’s say for example, that your business operates within Essex, and has several offices scattered throughout the county. Each of these offices are client facing and provide an onsite service, therefore each office will likely have a dedicated page on the site.

Digital Marketing Agencies in Manchester are your local SEO landing pages, as they do not serve any other purpose than advertising specific information about those specific offices. They can be optimised around local keywords, regional information, maps, directions, contact details and much more.

3. Google My Business
Google My Business (GMB) is the essential marketing tool for any local business looking to direct organic traffic to its website. It gives businesses the power to manage their presence within the Google search results through specific details such as contact details, opening times, photos and customer reviews.

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