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#1 Posted : Friday, July 24, 2020 6:11:23 AM(UTC)

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If you’re a seasoned Digital Marketing Agencies in London, or even just a dabbler, the chances are that you’ve flexed your social media advertising muscles on Facebook. There are few other advertising platforms that allow you to target your customers with such high accuracy. After all, can you think of any other advertising platforms where the audience willingly and consistently give over such a wealth of personal information? Nope… me neither!
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While advertising on Facebook is simple and can offer incredibly refined targeting, there is another arrow in the social media giant’s quiver that is worth exploring – Facebook pixel.

What is Facebook Pixel?
In technical terms, Facebook pixel is just a piece of tracking code that Digital Marketing Company in Leeds add to your website (not unlike those supplied by Google Analytics or Google Tag Manager), which enables you to track your sites visitors.

Sounds exciting…

Doesn’t it? We’ll discuss how to install Facebook pixel in a minute, but for now let’s explore the main functions that you gain access to:

Custom audiences created from your website traffic
Custom conversions
Custom and standard events
Custom Audiences
Custom audiences are essentially the same as retargeting campaigns in Google AdWords. With the pixel installed, any website visitors who are also logged into their Facebook account are tracked, and you’ll gain access to data such as:

Pages they visit
Pages they don’t visit
When they visit your site
Facebook then builds an audience (i.e. a group of visitors who exhibit shared behaviours) that you can advertise to. You can’t identify specific visitors and target them individually, but you will be able to advertise to your custom audiences based on their behaviour. These behaviours can include:

People who visited a specific page on your website (think “people who saw your ‘thank you page’ – suggests that they filled out your contact form”)
People who visited a specific page on your website, but did not visit another specific page (think “people who went to the ‘contact form page’, but didn’t see the ‘thank you page’ – suggests that they didn’t fill out your contact form)
People who have visited your website within a certain time period (think “people who visited in the past 24 hours”)
People who have visited your website within a certain period, but have not returned (think “people who visited in the past 30 days, but have not returned within the past 7 days”)
This allows you to advertise to Facebook users regardless of whether they have connected with your brand through Facebook, or even if they meet your current audience targeting within Facebook ads. Furthermore, the audiences are created independently of Facebook ads, meaning that you can install the pixel on your site and start building your audience, long before you decide to market to them (and you should!).

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