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#1 Posted : Friday, July 24, 2020 6:17:21 AM(UTC)

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The main purpose of an e-commerce website is to sell products. That may seem like an obvious place to start, but stick with me! Digital Marketing Agencies in Cardiff site may be working reasonably well and may already be boasting a strong conversion rate, but there is always room for improvement. Conversion rate optimisation often results in more sales and more revenue.
Read Also: Learn the value of organic search by top 3 proven SEO strategies

What is Conversion Rate Optimisation?
What a good question! Conversion rate optimisation (CRO) is the practice of identifying and introducing minor changes to your website, which directly impact the percentage of conversions you generate.

Digital Marketing Agencies in Glasgow probably thinking “I could achieve more sales and revenue by driving more traffic to the website though”, but you would be slightly wrong. While you could increase the number of transactions that you achieve by driving traffic more to the site, you may not increase the percentage of your users who convert – in fact, it will likely drop.

Conversion Rate Optimisation Strategies
There are several ways to optimise and improve your websites conversion rate, but we’ll stick with the methods which can be applied with very little expert knowledge. The easiest place to start is to look at the data you already have, so let’s talk about the Goal Funnel in Google Analytics.

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